BACK TO BACK ANTHEMS

Tennis in Australia is unlike anywhere else in the world. Even the most serious players lighten up at the Australian Open. The fans feel it, and it lifts everyone on waves of excitement.

In 2023 Tennis Australia launched its new brand platform ‘Hits Different’, created by BMF Australia. The platform celebrates the unique way Aussies play and watch tennis, and was in need of a soundtrack to bring its playfulness and wild intensity to life.

PULLING NO PUNCHES

'Hits Different' launched for AO 2024 and its hero TVC featured thrilling live rallies combined with bespoke eye-catching animations for the featured players. To encapsulate the AO's energy and excitement, we explored several beats across various genres before collaborating with Australian MC, Kween G. The result was “My Reign”, an explosive anthem pared with modern yet nostalgic sounds full of confident, pulsating beats with swagger, energy, and tension.

Initial AO soundtrack exploration

RALLYING THE RULE BREAKERS

After running 'My Reign' for two straight years, the AO wanted to build on our existing palette for AO 2026, but to mix it up with something raw.

A sound that captured our national grand slam’s rule-breaking spirit. We composed a gritty, bass-heavy track, blending voices from a bygone era with driving modern beats.

THE PAST COLLIDES WITH THE PRESENT, AND THE RESULTS HIT DIFFERENT.

SHAPING THE SONIC UNIVERSE

To pair with the bespoke animations, sound design needed to elevate the sound while not overpowering the music. Using unconventional techniques, we transformed the ordinary into something cinematic. A tennis net, stretched and layered, became Novak’s racquet warp. Grunts, growls, and hissing steam evolved into Nadal’s bull roar.

HYPER REALISM WITH RAW ATTITUDE. A SOUNDTRACK THAT DOMINATES ON AND OFF THE COURT.

SMASHING RESULTS

Tennis Australia has seen record-breaking success for the AO for its first three years running 'Hits Different'

AO 2024
+27% media mentions
+30% year-on-year revenue
Highest-ever attendance

AO 2025
+15% AO social follower increase
+11% year-on-year social channel impressions
Highest-ever attendance

AO 2026
Results incoming

Client TENNIS AUSTRALIA

MADE WITH BMF AUSTRALIA

PRODUCTION + ANIMATION BUCK

MUSIC COMPOSITION OTIS

SOUND DESIGN OTIS