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Making of

All work

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CANVA

The sound of good design

“MUSIC ADDS THE EMOTION AND ENERGY THAT MAKES CAMPAIGNS MEMORABLE, AND OTIS DOES THIS BRILLIANTLY. WITH THIS PARTNERSHIP, PEOPLE WON'T JUST SEE OUR BRAND, THEY'LL FEEL IT.”
Cat Van Der Werff Executive Creative Director at Canva

Canva initially requested several 15-second YouTube pre-rolls, but it soon became clear that the brand's entire sonic identity needed to evolve. The platform had found its look, but not its sound.

For the next three years, we worked as an extension of the Canva team, crafting a unique sonic language. One that could be deployed across product, campaigns, motion-systems and live events.

Composing a new identity

Canva's sonic palette needed to be simple and organic, like the platform itself. Not minimal, but not overly produced either. After a thorough audit of existing collateral, we began experimenting with subtle compositions and melodic hooks: a simple idea the brand could use as a calling card.

Early sketches and notes
Early UI, sketches, and voices
A sonic identity must resonate on an emotional frequency. Before Canva could sound right, it had to feel right.
Sung Canva Mnemonics by the Canva Community
The theory of evolution

To shepherd Canva through the process, we first stripped the platform down to its basic aural components. What does a mouse click sound like? What does a drag-and-drop sound like? Eventually we engineered 10 original demos. These raw tracks were refined over time, until we landed on a core matrix of bespoke sonic guidelines.

The deeper we dug, and the more we learned, the richer and more sophisticated Canva’s sound became.
Home For Every Brand
Make Me Do Like
Queen of Creation
Designed for Work
Playing on the drum machine
Bespoke emoji sound design
A platform you can hear

Canva was the perfect example of patient, collaborative sound design. A fluid relationship that evolved over time. Instead of engineering sounds for existing visuals, or one-off tactical campaigns, we guided and shaped the entire sonic direction of the brand.

Countdown to Canva Create 2025

Canva now sounds the way a global enterprise creative platform should sound: organic, human and always evolving. Connected to their roots, but unafraid of change.

Unveiling the portal to Canva's Glow Up at Canva Create 2024
Every melody added depth, texture and feeling to Canva’s identity
BRAND CAMPAIGN MUSIC
QUEEN OF CREATION 00:00
QUEEN OF CREATION 00:00
FLIES THROUGH THE NIGHT 00:00
FLIES THROUGH THE NIGHT 00:00
RUNAWAY TRAIN 00:00
RUNAWAY TRAIN 00:00
MAKE ME DO LIKE 00:00
MAKE ME DO LIKE 00:00
LOVE YOUR WORK 00:00
LOVE YOUR WORK 00:00
DESIGNED FOR WORK 00:00
DESIGNED FOR WORK 00:00
HOME FOR EVERY BRAND 00:00
HOME FOR EVERY BRAND 00:00
EVENT + HYPE MUSIC
DO YOU REALLY WANT IT? 00:00
DO YOU REALLY WANT IT? 00:00
LIFE'S A CANVAS 00:00
LIFE'S A CANVAS 00:00
CANVA CREATE 2024 COUNTDOWN 00:00
CANVA CREATE 2024 COUNTDOWN 00:00
CANVA CREATE 2025 COUNTDOWN 00:00
CANVA CREATE 2025 COUNTDOWN 00:00
DO LIKE ME 00:00
DO LIKE ME 00:00
CANVA WORLD TOUR 2025 COUNTDOWN 00:00
CANVA WORLD TOUR 2025 COUNTDOWN 00:00
Client Canva
Made With Canva
PRODUCTION COMPANIES RABBIT, SWEETSHOP, BUCK, STINK FILMS
Sonic Guidelines Otis
UI + MOTION SOUND DESIGN Otis
MUSIC COMPOSITION Otis
We Remove Silence

WE BELIEVE SILENCE IS AN OBJECT, NOT A VOID. IT IS NOT A SPACE TO BE FILLED, BUT RATHER AN OBJECT TO BE SHAPED. TO IGNORE IT IS TO LEAVE AN OBSTRUCTION THAT KEEPS US REMOVED AND AT A DISTANCE. ITS CONSIDERED ARRANGEMENT UNCOVERS LEVELS OF INTIMACY, RESONANCE AND CONNECTION THAT CAN ONLY BE PERCEIVED AND RECEIVED THROUGH THE SENSE OF SOUND.

Careers

NO CURRENT FULL TIME POSITIONS BUT
REACH OUT TO COLLABORATE
CAREERS@OTISSTUDIOS.COM

WE ACKNOWLEDGE THE TRADITIONAL OWNERS AND SOVEREIGN CUSTODIANS OF THE LAND ON WHICH OTIS WORK, LISTEN AND CREATE: THE GADIGAL PEOPLE OF THE EORA NATION. WE EXTEND OUR RESPECT TO THEIR ANCESTORS AND ALL FIRST PEOPLES AND ELDERS, PAST, PRESENT AND EMERGING.

OUR STORY

AS CREATIVES WHO ARE TECHNICAL, WE WORK IN A SPACE WHERE SILENCE IS SHAPED BY BOTH ASPECTS EQUALLY; WHERE THE EMOTIONAL POWER OF COMPOSITION COEXISTS SEAMLESSLY WITH THE TECHNICAL REALISATION OF SOUND ENGINEERING. TO DELIVER HUMAN EMOTION WE ALWAYS START WITH THE RAW, THE HONEST, THE ANALOGUE, WITH TECHNOLOGY USED AS A TOOL TO ENHANCE, NOT A STARTING POINT. WE WORK AS AN EGOLESS COLLECTIVE THAT VIBES OFF COLLABORATION WITH ARTISTS AND AGENCY AND CLIENT PARTNERS ALIKE.

Services
ORIGINAL MUSIC + MUSIC PRODUCTION SONIC IDENTITY + BRAND SYSTEM UI + UX SOUND / PRODUCT INTEGRATION EXPERIENTIAL / IMMERSIVE MUSIC + SOUNDSCAPES MUSIC SUPERVISION SOUND POST PRODUCTION SOUND DESIGN + MIX VOICE OVER RECORDING + SOURCE-CONNECT
Members
Alejandro (Alex) Gomez Co-Founder, Composer
Lukas Farry Co-Founder, Composer, Sound Designer
Camille Yaptinchay Executive Producer
Bridget Rusk Business Development
Will Thackray Senior Sound Designer
Cassie To Composer
Jonti Composer
Awards + Nominations
Clios Music Use of music in advertising 2025 Shortlist DNSW - Feel New In Sydney
Apra Screen Music Awards Best music for an advertisement 2025 Nominee DNSW - Feel New In Sydney
Shots Apac Ad of the year: Use of music - Original Composition 2025 Bronze DNSW - Feel New In Sydney
Shots Apac Ad of the year: Use of music - Original Composition 2025 Shortlist CHANGE DIRECTION
Shots Apac Ad of the year: Use of music - Original Composition 2025 Shortlist BRAS N THINGS - THIS IS WHERE I CHANGE
Australian Screen Sound Guild Best sound for a commercial or promo 2025 Winner Sprout - Munarra
The One Show Music + Sound Craft 2022 Merit LEGO Playwaves
The One Show Interactive, Online + Mobile 2022 Shortlist LEGO Playwaves
Clios Branded Entertainment + Content - Audio 2022 Shortlist LEGO Playwaves
Cannes Lions Experiential Radio + Audio 2021 Shortlist LEGO Playwaves