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Making of

All work

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DEPT OF SOCIAL SERVICES

LOST IN SOCIAL STATIC

Our task was clear: compose a new sonic identity for the Algorithm of Disrespect (TM), the Australian Government’s interactive simulation of a young person’s lived online experience.

In Australia, one woman is killed every 11 days by a current or former partner*. Disrespect is on the rise, fuelled by an invisible web of algorithms and online misogyny.

ENGINEERED FOR DISCOMFORT

To create the utility's sonic identity, we needed to build a suite of user interface sounds that reflected the discordant, visceral nature of social media. We had to capture, in essence, the darksound of the internet.

UI sound exploration
OUR SONIC PALETTE WAS DELIBERATELY HARSH AND DISCORDANT. IT NEEDED TO SOUND WRONG, LIKE FINGERNAILS ON A DIGITAL BLACKBOARD.
ALL THE SOUNDS YOU CAN'T HEAR

These new forms of disrespect are hidden from view, so our solution was likewise invisible. We turned to the sounds of electromagnetic fields (EMF). The background hums, clicks and whines of laptops and modems. EMF noises have a dark, unsettling vibe, which suited the shadowy corners of social media.

Some of the devices we recorded EMF from.
THE INVISIBLE HUM OF YOUR LAPTOP. A HARD-DRIVE BOOTING UP. THE COIL WHINE OF A TRANSFORMER. WE SAMPLED THEM ALL.
All of the EMF layers in the sonic logo
SOCIAL CHANGE SOUNDS LIKE THIS

After sourcing and recording an EMF library, we crafted a sonic palette that captured the experience of being young and online. These textures were used to alert parents and guide them through the platform, but also to establish an aural pocket of menace, discord and angst.

Sonic logo exploration

The overall experience was engaging and immersive. Website traffic jumped 400% and the platform saw a 9500% increase in downloads. More importantly, it prompted meaningful conversations that could shape the future of Australia.

THESE WERE NOT SONGS, THEY WERE WARNING SIGNS DISGUISED AS SOUND.

*Information sourced from: The Issue Explained Understanding violence against women in Australia (respect.gov.au)/.

Client AUSTRALIAN GOVERNMENT
MADE WITH BMF AUSTRALIA
PRODUCTION BANTAM
MUSIC COMPOSITION OTIS
UI SOUND DESIGN OTIS
We Remove Silence

WE BELIEVE SILENCE IS AN OBJECT, NOT A VOID. IT IS NOT A SPACE TO BE FILLED, BUT RATHER AN OBJECT TO BE SHAPED. TO IGNORE IT IS TO LEAVE AN OBSTRUCTION THAT KEEPS US REMOVED AND AT A DISTANCE. ITS CONSIDERED ARRANGEMENT UNCOVERS LEVELS OF INTIMACY, RESONANCE AND CONNECTION THAT CAN ONLY BE PERCEIVED AND RECEIVED THROUGH THE SENSE OF SOUND.

Careers

NO CURRENT FULL TIME POSITIONS BUT
REACH OUT TO COLLABORATE
CAREERS@OTISSTUDIOS.COM

WE ACKNOWLEDGE THE TRADITIONAL OWNERS AND SOVEREIGN CUSTODIANS OF THE LAND ON WHICH OTIS WORK, LISTEN AND CREATE: THE GADIGAL PEOPLE OF THE EORA NATION. WE EXTEND OUR RESPECT TO THEIR ANCESTORS AND ALL FIRST PEOPLES AND ELDERS, PAST, PRESENT AND EMERGING.

OUR STORY

AS CREATIVES WHO ARE TECHNICAL, WE WORK IN A SPACE WHERE SILENCE IS SHAPED BY BOTH ASPECTS EQUALLY; WHERE THE EMOTIONAL POWER OF COMPOSITION COEXISTS SEAMLESSLY WITH THE TECHNICAL REALISATION OF SOUND ENGINEERING. TO DELIVER HUMAN EMOTION WE ALWAYS START WITH THE RAW, THE HONEST, THE ANALOGUE, WITH TECHNOLOGY USED AS A TOOL TO ENHANCE, NOT A STARTING POINT. WE WORK AS AN EGOLESS COLLECTIVE THAT VIBES OFF COLLABORATION WITH ARTISTS AND AGENCY AND CLIENT PARTNERS ALIKE.

Services
ORIGINAL MUSIC + MUSIC PRODUCTION SONIC IDENTITY + BRAND SYSTEM UI + UX SOUND / PRODUCT INTEGRATION EXPERIENTIAL / IMMERSIVE MUSIC + SOUNDSCAPES MUSIC SUPERVISION SOUND POST PRODUCTION SOUND DESIGN + MIX VOICE OVER RECORDING + SOURCE-CONNECT
Members
Alejandro (Alex) Gomez Co-Founder, Composer
Lukas Farry Co-Founder, Composer, Sound Designer
Camille Yaptinchay Executive Producer
Bridget Rusk Business Development
Will Thackray Senior Sound Designer
Cassie To Composer
Jonti Composer
Awards + Nominations
Clios Music Use of music in advertising 2025 Shortlist DNSW - Feel New In Sydney
Apra Screen Music Awards Best music for an advertisement 2025 Nominee DNSW - Feel New In Sydney
Shots Apac Ad of the year: Use of music - Original Composition 2025 Bronze DNSW - Feel New In Sydney
Shots Apac Ad of the year: Use of music - Original Composition 2025 Shortlist CHANGE DIRECTION
Shots Apac Ad of the year: Use of music - Original Composition 2025 Shortlist BRAS N THINGS - THIS IS WHERE I CHANGE
Australian Screen Sound Guild Best sound for a commercial or promo 2025 Winner Sprout - Munarra
The One Show Music + Sound Craft 2022 Merit LEGO Playwaves
The One Show Interactive, Online + Mobile 2022 Shortlist LEGO Playwaves
Clios Branded Entertainment + Content - Audio 2022 Shortlist LEGO Playwaves
Cannes Lions Experiential Radio + Audio 2021 Shortlist LEGO Playwaves