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Making of

All work

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TENNIS AUSTRALIA

BACK TO BACK ANTHEMS

Tennis in Australia is unlike anywhere else in the world. Even the most serious players lighten up at the Australian Open. The fans feel it, and it lifts everyone on waves of excitement.

In 2023 Tennis Australia launched its new brand platform ‘Hits Different’, created by BMF Australia. The platform celebrates the unique way Aussies play and watch tennis, and was in need of a soundtrack to bring its playfulness and wild intensity to life.

PULLING NO PUNCHES

'Hits Different' launched for AO 2024 and its hero TVC featured thrilling live rallies combined with bespoke eye-catching animations for the featured players. To encapsulate the AO's energy and excitement, we explored several beats across various genres before collaborating with Australian MC, Kween G. The result was “My Reign”, an explosive anthem pared with modern yet nostalgic sounds full of confident, pulsating beats with swagger, energy, and tension.

Initial AO soundtrack exploration
RALLYING THE RULE BREAKERS

After running 'My Reign' for two straight years, the AO wanted to build on our existing palette for AO 2026, but to mix it up with something raw.

A sound that captured our national grand slam’s rule-breaking spirit. We composed a gritty, bass-heavy track, blending voices from a bygone era with driving modern beats.

THE PAST COLLIDES WITH THE PRESENT, AND THE RESULTS HIT DIFFERENT.
SHAPING THE SONIC UNIVERSE

To pair with the bespoke animations, sound design needed to elevate the sound while not overpowering the music. Using unconventional techniques, we transformed the ordinary into something cinematic. A tennis net, stretched and layered, became Novak’s racquet warp. Grunts, growls, and hissing steam evolved into Nadal’s bull roar.

HYPER REALISM WITH RAW ATTITUDE. A SOUNDTRACK THAT DOMINATES ON AND OFF THE COURT.
SMASHING RESULTS

Tennis Australia has seen record-breaking success for the AO for its first three years running 'Hits Different'

AO 2024
+27% media mentions
+30% year-on-year revenue
Highest-ever attendance

AO 2025
+15% AO social follower increase
+11% year-on-year social channel impressions
Highest-ever attendance

AO 2026
Results incoming

Client TENNIS AUSTRALIA
MADE WITH BMF AUSTRALIA
PRODUCTION + ANIMATION BUCK
MUSIC COMPOSITION OTIS
SOUND DESIGN OTIS
We Remove Silence

WE BELIEVE SILENCE IS AN OBJECT, NOT A VOID. IT IS NOT A SPACE TO BE FILLED, BUT RATHER AN OBJECT TO BE SHAPED. TO IGNORE IT IS TO LEAVE AN OBSTRUCTION THAT KEEPS US REMOVED AND AT A DISTANCE. ITS CONSIDERED ARRANGEMENT UNCOVERS LEVELS OF INTIMACY, RESONANCE AND CONNECTION THAT CAN ONLY BE PERCEIVED AND RECEIVED THROUGH THE SENSE OF SOUND.

Careers

NO CURRENT FULL TIME POSITIONS BUT
REACH OUT TO COLLABORATE
CAREERS@OTISSTUDIOS.COM

WE ACKNOWLEDGE THE TRADITIONAL OWNERS AND SOVEREIGN CUSTODIANS OF THE LAND ON WHICH OTIS WORK, LISTEN AND CREATE: THE GADIGAL PEOPLE OF THE EORA NATION. WE EXTEND OUR RESPECT TO THEIR ANCESTORS AND ALL FIRST PEOPLES AND ELDERS, PAST, PRESENT AND EMERGING.

OUR STORY

AS CREATIVES WHO ARE TECHNICAL, WE WORK IN A SPACE WHERE SILENCE IS SHAPED BY BOTH ASPECTS EQUALLY; WHERE THE EMOTIONAL POWER OF COMPOSITION COEXISTS SEAMLESSLY WITH THE TECHNICAL REALISATION OF SOUND ENGINEERING. TO DELIVER HUMAN EMOTION WE ALWAYS START WITH THE RAW, THE HONEST, THE ANALOGUE, WITH TECHNOLOGY USED AS A TOOL TO ENHANCE, NOT A STARTING POINT. WE WORK AS AN EGOLESS COLLECTIVE THAT VIBES OFF COLLABORATION WITH ARTISTS AND AGENCY AND CLIENT PARTNERS ALIKE.

Services
ORIGINAL MUSIC + MUSIC PRODUCTION SONIC IDENTITY + BRAND SYSTEM UI + UX SOUND / PRODUCT INTEGRATION EXPERIENTIAL / IMMERSIVE MUSIC + SOUNDSCAPES MUSIC SUPERVISION SOUND POST PRODUCTION SOUND DESIGN + MIX VOICE OVER RECORDING + SOURCE-CONNECT
Members
Alejandro (Alex) Gomez Co-Founder, Composer
Lukas Farry Co-Founder, Composer, Sound Designer
Camille Yaptinchay Executive Producer
Bridget Rusk Business Development
Will Thackray Senior Sound Designer
Cassie To Composer
Jonti Composer
Awards + Nominations
Clios Music Use of music in advertising 2025 Shortlist DNSW - Feel New In Sydney
Apra Screen Music Awards Best music for an advertisement 2025 Nominee DNSW - Feel New In Sydney
Shots Apac Ad of the year: Use of music - Original Composition 2025 Bronze DNSW - Feel New In Sydney
Shots Apac Ad of the year: Use of music - Original Composition 2025 Shortlist CHANGE DIRECTION
Shots Apac Ad of the year: Use of music - Original Composition 2025 Shortlist BRAS N THINGS - THIS IS WHERE I CHANGE
Australian Screen Sound Guild Best sound for a commercial or promo 2025 Winner Sprout - Munarra
The One Show Music + Sound Craft 2022 Merit LEGO Playwaves
The One Show Interactive, Online + Mobile 2022 Shortlist LEGO Playwaves
Clios Branded Entertainment + Content - Audio 2022 Shortlist LEGO Playwaves
Cannes Lions Experiential Radio + Audio 2021 Shortlist LEGO Playwaves